12 Months Advanced Diploma Digital Marketing Course
-
Institute in South Delhi
-
Project Based Training
-
1 on 1 Personalised Training
-
Digital Marketing Institute Since 2001
-
100% Job or Money Back
-
Click here to Call NowClick here to Call Now
Enroll in our Digital Marketing Course led by seasoned digital marketing professionals. Get 100% Job Guarantee with our digital marketing course in Delhi.
Experience Caba's unique one-to-one training pedagogy with hands-on expertise in digital marketing, gaining unparalleled insights and mastering this vital skill for your career success
Discover why our Digital Marketing Course is the ideal choice for students after 12th and graduates. Equip yourself with in-demand skills for a prosperous career ahead.
After a digital marketing course, pursue careers in SEO, social media, content marketing, online advertising, and affiliate marketing across industries
The salary below is estimate from our experience in placing students over 30 years. The salary mentioned below is estimated PER MONTH salary
Want to make more salary than this? Check out our other courses here.
Digital Marketing Insititute What is covered in Digital Marketing Course
Caba Innovatives offers an exceptional Digital Marketing course in Delhi, setting it apart in the realm of digital education nationwide. With over 23 years of unparalleled expertise in digital marketing, we’ve assembled a team of accomplished professionals dedicated to elevating India’s digital market presence, thereby competing on a global scale.
Our program places a distinct emphasis on practical learning, surpassing traditional theory-based instruction. We firmly believe that hands-on experience is the cornerstone of mastering digital marketing. Our one-to-one training approach ensures that you receive personalized guidance, tailored to your needs, and equips you with the skills demanded by the industry.
Moreover, we’re so confident in the quality of our course that we offer a 100% job placement guarantee. If you’re not placed in a job upon completion, we’ll refund your money. We are committed to your success and growth.
Join us today and unlock the secrets of digital marketing with Caba’s proven track record. Discover how our Digital Marketing course in Delhi can transform your career prospects and open doors to a world of opportunities
The modules covered in this course are;
- Internet Marketing Basics
- Basics of Search Engines
- Landing Page Elements for Lead Generation
- Motion Graphic Elements
- Search Engine Optimisation
- Content Management Systems
- Customer Relation Management for Business
- Web Analytics
- Business Analytics
- Search Engine Marketing
- Adwords and Analytics Certification
- Social Media Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
- PR and Reputation Management
- Influential Marketing
- Lead to Business
- Growth Hacking
Find out more about Course Contents, FAQ’s, About Caba
Digital Marketing Course Contents
Learn the basics: Our introductory digital / internet marketing basics or call it 101 basics provide you with an overview of internet search engines, network topology, internet crawlers, and most importantly search fundamentals. No prior knowledge of computer hardware and software is required.
The multimedia basic course covers important computer operations such as starting and shutting down the system, launching, installing and uninstalling applications, system backup, multitasking and general system maintenance.
You will also gain an in-depth understanding of the GUI operating systems with specific reference to multimedia applications.
The Graphic Imaging course offers comprehensive training in tool technologies that are critical to a successful career in content creation for the digital media.
Knowledge of tools will provide you with a plethora of creative possibilities to showcase your content and market it innovatively.
Visual elements such as line art, photographs, logos, infographics are used in distributing content with impressive advertisements.
Graphics & Video are the only tools to create content. And as we say in digital marketing – Content is King.
The software packages you will learn during this semester are;
- Illustrator
- PhotoShop
- Camera & Imaging Devices
- Canva
Digital audio and video are truly the most significant contents that attract maximum attention and increase click rate.
With the development of faster internet each day, browsing videos becomes more easy and faster. The race to win maximum clicks or business is the goal.
With Video and Audio Special Effects and editing, you can now spread content over various digital channels like whatsapp, social media, websites, ecommerce sites, or even via emails.
Vidoe plays a very VITAL role in todays digital marketing.
The softwares covered in this module are:
- Adobe Premier
- Adobe After Effects
- Sound Booth
Social Media Optimisation & Management plays a vital role today. With the ever growing channels of social media and traffic, it makes a perfect sense to capture markets with higher ROI.
What you learned in Semester 2 & 3 will now work wonders when you understand about social media marketing. Spreading your content all over the social media with amazing creatives will yield fruitful results.
The contents covered in this module are:
- Understanding Behavioural Changes
- Understanding Branding
- Competitor Analysis
- Market Analysis
- Product Analysis
- Social Media Content and Optimisation
- Social Media Account Management
- Social Media Marketing
- Lead Management
- Youtube Optimisation
Search Engine Optimisation is all about getting to the top of the results page in search engines.
If you are not on the top, you are nowhere!
Search Engine Marketing or SEO is one way to attract traffic to your website for FREE.
What you learn in this module is all about optimising your websites / webpages, images, videos, text content and more.
The contents covered in this course are;
- Introduction To SEO
- Technical SEO
- Keyword Research Process
- Content Planning and Creation
- On-Page SEO
- Off-page SEO
- Avoid Negative SEO
- Local SEO
- YouTube SEO
Analysis - Blackhat SEO
- Greyhat SEO
Search Engine Marketing is all about paying for keywords/key-phrases in search engines to display your text ads.
Off-course these days as we know many search engines are now presenting images alongwith text ads. But let us not forget that these are all text ads.
How is search marketing different than social marketing?
One is a pull marketing (when you search for any product) and Social media being push marketing (when you push your ads to people in social channels)
Contents covered in this module are;
- Understanding Consumer Journey
SERP Overview - Introduction to Google Ads
- Google Search Network (GSN)
- Google Display Network (GDN)
- Campaign Types and Objectives
- Keyword Research & Planning
- Understanding Match Types
- Campaign Creation
- Ad Extensions
- Bidding Strategies
- Budget & Scheduling
- Introduction to Google Display Network (GDN)
- Ad Formats
- Types of Targeting
- Dynamic Ad Creation
- Video Ads
- Ad Formats & Placements
- Campaign Creation
- Shopping PLA Campaigns
- Introduction to Google Merchant Center
- Campaign Creation & Optimisation
- Mobile Ads
- App Campaigns
- Call only Ads
- Discovery Ads
- Conversion Tracking
- Define Performance Metrics
- Understanding Quality Score
- Bid Management
- Monitor PPC activity with Google Analytics
- Understanding Customer Behavior
- Creating Custom Audience
- Remarketing Ads & Best Practices
Affiliate Marketing is one of the most innovative and most earning programs by selling products or services of companies and making incentive to do so from sales.
Promoting affiliate products with the help of the above finished models 1,2,3,4,5, it becomes easier to sell any product. Be it via youtube, Facebook videos, social media advertising, seo or search engine marketing.
the whole objective of this course it to teach you how to make money online by selling products and services of others and making commission on selling it. Consider this more like amazon selling products made by other companies and making a incentive over each sale.
The modules covers;
1. INTRODUCTION TO AFFILIATE MARKETING
– Difference between referral and affiliate marketing
– Merchant
– Affiliate
– Network
– Types of Affiliate Websites
2. PARTNERSHIP WITH AFFILIATE NETWORKS, ADSENSE & AD NETWORKS
– Compensation methods
– Current and past issues
– Email spam
– Search engine spam
– Google slap
– Adware
– Trademark bidding
– Cookie stuffing
– Lack of self regulation and Industry standards
3. SETTING UP AN AFFILIATE WEBSITE
– Web design and development
– Capturing visitor credentials
– Integrating social plugins
– Integrating third party tools
– Developing plugins, add-ons, apps and widgets
4. STRATEGY / PLANNING & CASE STUDIES
– Locating and signing up with Affiliate networks
– Implementing outbound tracking links
– Driving traffic to the website
– Case study – Couponraja.com
– Distributing plugins, add-ons, apps & widgets
– Case study – Invisible Hand
– Selling prominent ad spaces
This course shall help understanding on how to collect data and insights to plan your content marketing distribution and guide you on building your customers profiles. You’ll also learn how to use different tools & technology to identify correct content themes, analyse the best possibility to distribute your content via influencers and understanding metrics to analyse your success.
Whether you’re looking for customer engagement, increase your SERP (search engine Ranking Position) or increase brand awareness, this course will teach you advanced process of distributing your content.
The module covers;
- What is content marketing?
- The changing landscape
- 2022 – what to watch out for
- Content strategy framework
- Gathering historic data and insight to inform your plan
- Tools for gathering historic brand data
- Tools for determining interesting content topic themes
- Where to gather audience data and how to use it
- Building customer profiles
- Targeting already engaged audiences – where to gather the data (1st, 2nd and 3rd party)
- The marketing funnel and how it’s evolving
- Brand content v advertising tactics
- Content marketing and its multiple types – including influencer marketing
- The recommended approach to building content for different digital channels
- Building content pillars to organise your activity
- Case studies – what good looks like
- The difference between paid, owned and earned media
- How content is optimised for different placements
- Tools for content planning and distribution
- Understanding the return from content marketing investment on business performance / KPIs
- Metrics that matter
- Tools to help with measuring success
This course shall help understanding on how to collect data and insights to plan your content marketing distribution and guide you on building your customers profiles. You’ll also learn how to use different tools & technology to identify correct content themes, analyse the best possibility to distribute your content via influencers and understanding metrics to analyse your success.
Whether you’re looking for customer engagement, increase your SERP (search engine Ranking Position) or increase brand awareness, this course will teach you advanced process of distributing your content.
The module covers;
- What is content marketing?
- The changing landscape
- 2022 – what to watch out for
- Content strategy framework
- Gathering historic data and insight to inform your plan
- Tools for gathering historic brand data
- Tools for determining interesting content topic themes
- Where to gather audience data and how to use it
- Building customer profiles
- Targeting already engaged audiences – where to gather the data (1st, 2nd and 3rd party)
- The marketing funnel and how it’s evolving
- Brand content v advertising tactics
- Content marketing and its multiple types – including influencer marketing
- The recommended approach to building content for different digital channels
- Building content pillars to organise your activity
- Case studies – what good looks like
- The difference between paid, owned and earned media
- How content is optimised for different placements
- Tools for content planning and distribution
- Understanding the return from content marketing investment on business performance / KPIs
- Metrics that matter
- Tools to help with measuring success
This course helps you understand on generating business leads, sell customer products, analyse your ROI, understand on building web presence.
The landing pages are used to the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. In other words these are also referred as “lead capture page”, “single property page”, “static page”, “squeeze page” or a “destination page”.
Contents covered in this module are;
- HTML
- CSS
- JavaScript
- Jquery
- Bootstrap
- WordPress
- Ecommerce
As a digital marketer one must know the meaning, concepts of web servers.
We servers play a vital role in increasing ROI in advertising, faster SERP & Influence customers trust.
The semester includes understanding linux web servers. Installation and management of local & servers. Understanding databases and connectivity.
This semester includes following modules;
- Understanding apache technology
- Installing Apache Web Servers
- Understating databases types & functionality
- Installing and connecting MySQL Database
- Installing bare metal servers with OS
- Installing firewall security
- Understanding IP reputation
- Ip distribution management
- Server resource usage and control
- Spam control
- SMTP port for emails
- Types of cloud servers & installations
- Network locations and ping responses
- Web server Colocations
- Local, Web and Remote Backups
- Types of SSL & Insurances
This course is a hands-on test of a number of concepts presented throughout the previous courses and focuses on implementing and administering digital marketing works via an assigned project. Teamwork skills will be enhanced through group project completion, giving students the opportunity to apply what they have learned to a real business environment.
A major component of this project will involve the development, management and marketing of a real-world campaign, where Caba Innovatives will allocate live projects & budgets to teams to promote and build complete business promotion campaigns with Actual Budgets.
Skills and Benefits Acquired– Teamwork, Budgeting, Problem Solving
100% Job GuaranteeD Course
Only Caba Innovatives provides you a written job Guarantee or Money Back.
At Caba, we believe that merely promising job verbally is no longer enough and is unfair to students. There has to be a written guarantee agreement between the student and the institute.
Our 30 years of experience has led us to be quality training leaders in the industry and we believe each student should be benefited by our expertise with a successful career.
CABA originally Computer Aided Business Animation, was named upon the logic of doing business with art & enhancing technology.
Caba Innovatives was established in 1993 at New Delhi. Caba is Regd. under Film n Institute Delhi Govt. to provide training in the field of Digital Marketing. Caba has been the primary content provider to Govt. Institutions like IGNOU, AT&T, Universities and more.
Caba Innovatives was the FIRST Multimedia Institute in India in 1993. Caba was also the first Digital Studio Post-Production House in 1993, web designing, 1997 web developing & hosting company in 2001 based in Bengali Market, C.P.
Caba is the only Institute that provides practical hands on training on professional projects. Software training is only a part of the practical project based training.
Caba's unique teaching pedagogy has been a pioneer in the training industry. Our practical one-to-one training helps our candidates to attain professional caliber.
Although anyone can do internet marketing course. But Caba only has intake for those who have willingness to create their careers in the field of digital marketing. Anyone after 12th, Graduation or above with fluency in English.
Caba Innovatives will offer you 100% Job Guarantee after this course in writing. Career in internet / digital marketing has been sky rocketing since last 23 years & will continue to do so.
Caba has been commended several times since 1997 by well known names in the industry like DD National, Zee Careers, PTV, Danik Bhaskar, Times Group, FICCI, ONGC
Frequently Aasked Questions
What is Digital Marketing ?
Digital marketing encompasses all online activities and strategies aimed at promoting products, services, or brands using digital channels. It leverages the internet and various digital platforms, including websites, search engines, social media, email, and mobile apps, to reach and engage with target audiences.
Digital marketing strategies include search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more. It’s a dynamic field that allows businesses to connect with their audience, build brand awareness, drive traffic, generate leads, and ultimately, achieve business goals in the ever-evolving digital landscape.
What is the duration of digital marketing course?
Digital Marketing can be summed up into 2 aspects, basics and advanced. The basics cover mostly theory about marketing and very little practice into each phase of the online marketing.
Where as detailed course involved from understanding and creating web pages / websites to in-depth analysis of each element playing a vital role in the outcome of your success or failure.
What also matters is either in basics we may be dependant on designers, coders, hosting companies, proxy companies and have very little control on the outcome or understand the complete process for excellent job / business opportunities.
Is Digital Marketing a Good Career?
Well here is a good question about jobs. If you Ask yourself – “What business will hire me as an employee and what is it worth to them?”
Well, the answer is simple, any business that needs advertising (weather business to customer or business to business), end users/customers, branding or e-commerce, will hire you on the spot after doing this course.
Now, can you imagine a single business/company that does not today need any advertising or branding? If not, then every company needs you and believe us other type of media are now way more expensive than digital media. After all, what better media than WWW Marketing that gives you immediate results compared to any other media that makes you wait for days for a customer to call or visit.
Is this course also good for business or Just Jobs?
Digital marketing courses are highly beneficial for both job seekers and business owners. Individuals can acquire in-demand skills and enhance their employability across various industries. Meanwhile, businesses can leverage digital marketing to reduce advertising costs, target specific audiences, and measure campaign effectiveness. This cost-effective approach allows small businesses and startups to compete effectively in the online arena. Furthermore, digital marketing offers a global reach, enabling businesses to expand beyond local boundaries. It’s a powerful tool for brand building, fostering trust and credibility among customers.
In essence, digital marketing courses equip individuals and businesses alike to thrive in the digital age. Caba Innovatives also helps you establish your digital marketing business.
Who will Hire Me in This Industry?
Digital marketers are highly sought-after professionals in both India and abroad. In India, various sectors, including digital marketing agencies, e-commerce companies, and corporations across industries, rely on digital marketers to enhance their online presence and reach a wider audience. Startups often hire digital marketing experts to establish their online identity, while social media giants like Facebook and Google offer roles in advertising and user engagement. Content marketing agencies, SEO firms, and even freelancing opportunities are abundant.
Additionally, the globalization of businesses has created international opportunities for digital marketers, making these skills valuable in the global job market.
What are the Salaries in After This Course?
Usually we would say it depends on the choice of the course you make. 3 Months or fully dedicated 12 months professional course.
With our past experience in the industry and after all these certifications in PHP, HTML5, Google Adwords, Google Analytics, Graphics, Social Media Marketing, Search Engine Optimisation, Online Advertising (google, bing, private networks), Email Marketing, Affiliate Marketing, Brand Management – We would say 5 times above any fresher in the field of digital marketing. If you don’t believe us, we are willing to give you in writing with sealed agreement – JOB or MONEY BACK.
