Digital marketing scope and its current need!
It goes without saying that India is rapidly transforming digitally, and that this is expanding the potential for digital marketing. Since the introduction of DIGITAL INDIA, everything is moving quickly towards digitalization. As a result, businesses and governmental institutions require individuals who are internet savvy or who are conversant in the language of online brand promotion.
With over 800 million youth, India is a young country where nearly everyone spends most of their time online, whether for work or pleasure. Businesses take advantage of this behavior and advertise their goods or brand names on websites like Google, Facebook, and the like, where individuals spend the majority of their online time. The need for digital marketing is now apparent.This is precisely the work of a digital marketer. Through digital platforms, he increases a company's visibility online, bridging the gap between its services and internet users.
The rise and rise of digital marketing
Digital marketing scope graph has been exponentially increasing over the last 5-6 years in the whole world and will be going in only one direction i.e., upwards in the coming years. India is in no mood to be left behind. in a survey conducted, more than 2.5 lac jobs are to be created alone in the digital marketing sector in 2017 and jeez its going to be one of the highly demanded skills in India. LinkedIn ranked SEO/SEM (search engine optimization/search engine marketing) as the 9th most demanding skill in the world in 2017 and this is just one module of digital marketing.
Digital marketing and its modules :
Search engine optimization
Search engine marketing
Social media optimization
Social media marketing
Gooogle adwords (SEM)
Google analytics
Google adsense
Affiliate marketing
Mobile marketing
Email marketing
These are the main modules of digital marketing, and everything else revolves around them. There are many submodules, and it may be further broken down into 25 modules.
Also Read: Explain How To Upgrade Digital Marketing Skills
How to kickstart your career in digital marketing?
with so many modules and the industry continuously evolving, the digital marketing scope is at its peak. you just have to find your perfect niche. At the beginning level, you just have to get insights into each and every module thoroughly and work on each segment separately, and as time progresses find your comfort module and continuously work on that.
the question remains however: do you need to pursue a course in digital marketing?
some say its good to learn digital marketing by yourself but many wont agrees with that including me. you need someone in the form of trainer who will be by your side guiding you how to do stuffs. well to keep it short I would only say that you can not learn the art of gaining backlinks to your blog/website by yourself. you can ofcourse learn it by yourself if you have a lot of passion and do a lot of research but that will take a lot of time and energy.
in order to save your time you need to be smart by taking a course that will help you get a strong kick . I will strongly recommend you to take a digital marketing course covering all modules. There are a lot of digital marketing institutes which offer online and offline courses. you can take either of them as per your satisfaction.
Pay scale in digital marketing career.
A recent graduate with no experience can easily make up to $25,000 at the beginning level; if you bargain with recruiters based on your abilities, this amount can go much higher. After six months, this pay might easily increase to $40,000. There is a great deal of demand in this field, but there is also a shortage of qualified applicants. so recruiters are willing to pay more than engineers and MBA freshers because digital marketers give them lead generation and that is very important to them.
The best thing about working in digital marketing is that you don't just have to be happy with your pay; you can also earn very high incentives for generating leads. However, in order to do this, you'll need to make an impression on recruiters and provide them with leads that convert at a high rate. If you play your cards right, you can achieve this.
Also Read: #1 Best Institute for Digital Marketing Course in Delhi
High paying modules .
The most high paying jobs in digital marketing are through google adwords and social media marketing because these two lead to very high lead generation and thus enormous incentives. you can double your salary easily if you work on these modules with passion.
You can become the leader in digital marketing in four to five years, and your package will immediately soar in value. I am not discussing the income through freelancing here but its easily understandable you dont have to rely on your salary if you are a digital marketer. you can grab projects from anywhere around the world because everyone wants visiblity on internet.
learn more about digital marketing course at Cinemac Animations Delhi.
